100 Renditions of the Classic Toy Car
The project was born out of a company, TobeUs, that was started by the Italian designer Matteo Ragni a few years back. He wanted to create a simple, universal toy and the first idea that came to Ragni’s mind had four wheels.
The project quickly gained momentum, culminating in an exhibition at Milan’s National Museum of Science and Technology, which shows 100 toy cars by 100 different designers.
You could see them here